You've got it spot on Bob, lack of interaction by sales people. Where are the managers?????
To mind the Store you must create Excellence. Communicate and Develop the Brand into an enjoyable experience. B & M stores have an enormous advantage to offer interactions with touch, visual, unique products and personality in message. The lack of Energy diminishes the Mission.........to sell.
Strangely for something called story, I don't know what the story is-- aside from colour coding which is a little thin as a topic and really isn't the same as a curation that could have an emotional arc. Some nice ideas there but I agree with you Doc it's not connecting on it's own and without the staff to bring it to life, it just looks like obsessive organising by colour.
Don'r know about you,guys, the lights gave me a headache.
You are so right, right, right!!! We see these very things in retail areas in Australia - mass of money spent on the store - next to no money spent on training and employing staff..large department stores with concept stores within and no staff after 3pm in the afternoon!
our small store focuses on great product, staff training and excellent client/customer service which I am old-fashioned enough to believe still works.. engaging with your client, having great product knowledge with some interesting stories revolving around the product coupled with listening to what your client is telling you or asking for! Is it 101 rocket science?? NO!